If you've got a Google AdWords Campaign up and running and you're wondering why you have a high number of visitors but no purchases, it's likely that you're attracting users to your store that are probably looking for dog collars but you sell cat collars.
One of the great ways to reduce your ad spend is by adding irrelevant search terms into the Negative Keywords list.
I recently helped someone who's got an online jewelry store selling heart bracelets but they were paying around $5 per click whenever someone looked for dating services on Google.
How to add irrelevant search terms into the Negative Keywords?
If you're on the newer version of Google AdWords, go to Campaign > Keywords > Search Terms > Search Terms.
If you have different ad groups for different products, go to Campaign > Ad Group > Keywords > Search Terms > Search Terms.
Sort the Search Terms Report by clicks, showing the highest clicks to lowest, and add irrelevant terms to Negative Keywords list.
However, if you find terms that are relevant to your business, add them as Keywords. This will improve your ad relevance and quality score, which are very important if you want your ads to show to your potential customers.
Adding irrelevant search terms to Negative Keywords list improves:
✅ relevant website visits
✅ click-through rate
✅ average cost-per-click