Today, the online reputation of your business is defined by your customers.
Reviews, accurate business information, and social media activity impact your reputation and whether a consumer decides to do business with you. You need a way to manage all of these factors in a scalable way. We can help!
Monitor what people are saying about you online and improve your visibility in local search. See how you stack up against the competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.
Take control of your online reputation today!
✅Manage your online reputation from one place: Compile reviews from dozens of sites so you can easily see what’s being said about your business online. Plus, use competitive benchmarking to see how you stack up against the competition.
✅Show up where people are looking: Improve your search rank by identifying online business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.
✅Hear what customers are saying all over the web: Monitor when your business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.
✅Stay informed with automated reports and alerts: Executive reports break down how your business is faring in online conversations and helps you understand what to do. Alerts are also sent every time new information is found.
Still to this day sooo many people are doing the follow / unfollow method to gain more followers. In the past this strategy might have worked very well but since all the recent algorithm updates this method can completely backfire if you do it wrong❗
So below you find our top 4 tips on how to do follow-unfollow correctly
1. Only follow accounts from your niche
You'll benefit from the algorithm having an easier time referring your content to people that are most likely interested in it
2. Follow only active accounts
Instagram is not stupid. So it will notice if you are just following inactive accounts and decrease your ranking in the backend.
3. Make sure to only follow 50 accounts per hour or max. 300/day
Doing this will prevent your account from getting banned.
4. Wait at least one week until you unfollow any account
If you unfollow too fast the algorithm will notice it and think you are trying to scam the system.
The first thing businesses want to start with on Facebook is getting followers. Now while some may think about buying some, we can say with 100% confidence that you should NEVER buy any followers!!
Social Media is about getting real users to engage with your brand and become customers!️ -
So in this post we want to share our top 7 tips to create successful page like ads.
1. Use interesting Videos
Even though this is easier said than done, you should keep them as interestand but also as short as possible. In fact deliver your most important information in the first 5-10 seconds.
2. Include a Question in your Ad
Research shows that interactive content is 81% more likely to catch a viewer’s eye than a passive post. That’s why 53% of marketers aim for quizzes, polls, competitions, and more — and this figure is expected to rise.
3. Write catchy Headlines
On average, 5x as many people read a post’s headline as the full text. Also include a sub-headline to increase conversions by 85%.
If you decide to use a number in your headline, try an odd number for a 20% higher click-through rate.
4. Optimize your Targeting
A great way to do that is by using the Facebook Audience Insights Tool and work with the available affinity score and listed page likes. On average an in-depth research takes you about 60 minutes to complete. After that you will have the best interests to target your an extremely passionate audience. If you need help with that, let us know.
5. Keep it simple and honest
Don't be pushy. Nobody likes ads that just scream for something to give. Instead be creative. Make people laugh, target emotions! Because at the end these are the things that users want to come back for.
We hope these 5 tips help you guys create successful page like ads for yourself. If you need some more specific advice or want us to review your current ad, just send us a quick message and we will get back to you asap.
If you've got a Google AdWords Campaign up and running and you're wondering why you have a high number of visitors but no purchases, it's likely that you're attracting users to your store that are probably looking for dog collars but you sell cat collars.
One of the great ways to reduce your ad spend is by adding irrelevant search terms into the Negative Keywords list.
I recently helped someone who's got an online jewelry store selling heart bracelets but they were paying around $5 per click whenever someone looked for dating services on Google.
How to add irrelevant search terms into the Negative Keywords?
If you're on the newer version of Google AdWords, go to Campaign > Keywords > Search Terms > Search Terms.
If you have different ad groups for different products, go to Campaign > Ad Group > Keywords > Search Terms > Search Terms.
Sort the Search Terms Report by clicks, showing the highest clicks to lowest, and add irrelevant terms to Negative Keywords list.
However, if you find terms that are relevant to your business, add them as Keywords. This will improve your ad relevance and quality score, which are very important if you want your ads to show to your potential customers.
Adding irrelevant search terms to Negative Keywords list improves:
✅ relevant website visits
✅ click-through rate
✅ average cost-per-click
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.